Despite their initial announcement of discontinuing all aspartame soda production, PepsiCo will continue to sell aspartame Diet Pepsi on the internet.
Aspartame is an artificial sweetener that is massively used in the diet product industry. Like many other diet sodas out there, Diet Pepsi had aspartame in its recipe and it was greatly appreciated by the American public for quite a long time until recently, when Diet Pepsi sale rates have began dropping more and more.
The same pattern was observed for its main contender, Diet Coke and it seems that it was all because of the aspartame, who has been gaining a widely infamous reputation these last few years, as it has been heavily linked to cancer.
And so, the soda business was left with a high demand for diet products, but with a huge need to provide a different perspective on artificial sweeteners. This was the point where the two titans of the soda industry, PepsiCo and the Coca Cola Company, chose to go in very different directions.
While Coca Cola chose to tough it out through this aspartame hatred phase by continuing to use the sweetener in the production of Diet Coke, PepsiCo had decided to make a drastic change and replace the aspartame in Diet Pepsi with sucralose, an artificial sweetener commonly known as Splenda.
This way, the general public would be provided with both options and it would be up to them to chose between the aspartame-filled Coke and the aspartame-free Pepsi. The new Diet Pepsi was supposes to hit the shelves this August and the company announced that it will also retract all of its aspartame diet soda at the same time.
The company was praised for its bold approach to the matter, as changing the recipe for a popular product is always extremely risky. The sucralose version is said to have a slightly different taste and feel; however, the public will still be able to recognize it as Diet Pepsi, or at least that was the official statement of the company.
Now, only a few months after the big announcement was made, Pepsi’s Chief Executive, Indra Nooyi makes a significant change.
“For all of those consumers who still love Diet Pepsi with aspartame, we’ll figure out how to make it available online,”she said during an official call regarding the company’s earning rates.
This should not come as a shock though, because it makes perfect financial sense that Pepsi would find some use for their remaining aspartame-based diet soda, that could also provide the hardcore fans with an easier passage towards the sucralose Diet Pepsi.
As the Diet Pepsi massive shift is coming up soon, those who think that the disappearance of the aspartame Diet Pepsi will leave them with a sizable void in their refreshment pallet are advised to start making provisions. Despite the fact that the old Diet Pepsi will be available online, even the hardcore fans might find the shipment costs to be a little bit too high to justify their cravings.
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