Google is maybe the most competitive tech giant on the market and it happens that on it depend a bunch of other organizations, now facing some major changes. Mozilla is now uncovering a new strategy, by offering a new Firefox OS platform for a very affordable cost.
Mozilla representatives declared that the focus is on the quality, bringing it to the table for a very affordable price. The ultra-low price for Firefox OS was initially introduces in 2013. The giants sold their software for only $25, aiming to gain popularity among users. The launch date came with mountains of advertising but it failed to attract the users they aimed at. Android is to blame for the poor reception of the software.
They want gain some market share coming from Blackberry and Jolla users, by running apps from a more popular operating system. The new Mozilla outfit is set to explore implementing compatibility with Android apps in a manner that keeps the company’s emphasis on the web.
It seems that users still prefer to pay the price for decent quality and support for more apps, if we’re talking about Android versus Mozilla Firefox OS. The company representatives admitted that the low price isn’t that much of an incentive to make people into believing their alternative is a better choice.
Reviews are also poor, as the specialists say that Mozilla Firefox OS arrived too late and it will probably fail to gain popularity and respect among users.
Mozilla faced some major challenges along with an imperative need to change their business strategy since the partnership with Google was dropped. Yahoo is the default search engine for Mozilla nowadays, which has actually boosted Yahoo considerably over the Google competition. However, Google is investing bigtime in the mobile field, which is evolving at a quite rapid pace in the last years.
Google Chrome is known to be the second most popular web browser on mobile markets, after Apple’s Safari. Mozilla Firefox only touches the fifth base and holds a smaller market share that the old Opera web browser.
Google is very demanding when it comes to its competition. Once their partnership with Mozilla ended, the guys from the search giant developed a program that teaches Firefox users how to switch to Google search as the default search engine. Quite a kick under the belt for Mozila, isnt’t it?
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