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Goop appeared in 2008 as a weekly newsletter with personal guidelines for a healthy lifestyle. Gwyneth Paltrow was behind this movement that promoted New Age advice. However, the newsletter led to a standalone website which started to explore e-commerce, pop-up shops, and collaboration with notorious fashion names. In the end, the brand turned into a modern movement that promotes peculiar wellness methods. However, a watchdog group has just filed complaints in California against the company due to deceptive schemes used for marketing ends.
The Watchdog Group Claims that Goop Uses Deceptive Schemes to Earn the Trust of Vulnerable Consumers
The executive director of Truth in Advertising Inc, Bonnie Patten, shed more light into her company’s filed complaint against Gwyneth Paltrow’s company. The CEO stated that the wellness brand employs deceitful methods to access a valuable segment of vulnerable consumers. This group of population is usually willing to resort to any method no matter how far-fetched it sounds to solve some of their problems.
The watchdog group claimed that the brand is exploiting a health market for profits to the detriment of people. Therefore, the Connecticut-based organization filed a complaint with the California Food Drug and Medical Device Task Force. They urged authorities to start investigating Goop’s marketing strategies that may use deceptive schemes to influence consumers to buy their products.
There Are No Scientific Studies to Support Most Goop’s Products
Patten stated that the organization could already deliver a solid collection of Goop’s marketing claims that they found as inappropriate. The group gathered around 50 such examples. For instance, one of them promotes a certain stone as an effective treatment for menstruation pains. On top of that, the mineral was invested with the potential to cure infertility.
“Our contention is that Goop does not have the level of evidence for any of these disease treatment claims they’re making.”
Truth in Advertising Inc. aims to guard the public against mischievous commercial fads. They claim that scientific studies do not back most of Goop’s products. Such innovative treatments need controlled, randomized, double blind clinical trials to attest their efficiency in curing people.
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