The heated fight between Apple Music and Spotify is only at the beginning, as Spotify gave another serious blow to Apple’s streaming service. It turns out the Swedish company will soon be stealing one of the most valuable people that helped Apple Music rise. This person is no other than the Head of Artist Curation for hip hop, Carl Chery.
Carl Chery is a serious loss for Apple Music
We already know Spotify is a few steps ahead of Apple Music in terms of subscribers and popularity. Although Apple’s streaming service keeps growing, it will get harder for it to defeat the Swedish company. Apple Music is currently the second in the streaming top, but Spotify is the real ruler.
Recent news surfaced of a serious loss for Apple Music that will likely affect its performance. Carl Chery, the Head of Artist Curation for genres like hip hop and R&B, has decided to leave the tech giant in favor of Spotify. Chery played an important role for Apple, but also for the music industry in general. Therefore, this is a serious blow for Apple Music.
Chery will most likely bring exclusive music and playlists on Spotify
Carl Chery is the one that managed to strike a collaboration between Apple Music and Chance the Rapper, the Grammy-winning artist. He was also responsible with creating perfect musical mixes and putting them in clever playlists. Also, he found relatively unknown artists that produced quality music and brought them on the platform.
In terms of contributions to the music industry, he was the one that helped artists like Post Malone, Cardi B, or Khalid ascend in their career. There’s no doubt that Carl Chery is a valuable man that all companies would have wanted on their side. Now, we might expect the same high-quality playlists on Spotify. Also, we’ll now probably stumble upon exclusive artists we didn’t normally see on the platform.
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