A new feature in the Apple App Store called ‘Pay Once & Play’ promotes hours of fun and excitement in playing games without any in-app purchases. This move comes after many users turned out frustrated and aggravated with the in-app purchases even for the paid applications.
According to Apple, the listed games in the ‘Pay Once & Play’ feature offer hours of uninterrupted fun by paying one time only. However, the developers are saying that developing Lite and Pro version of a game entails major effort which is the reason why they had to offer in-app purchases. Just recently, Google has to spend over $19 million for unlawful in-app purchases after a complaint filed at the U.S. Federal Communications Commission.
Apple had changed the ‘Free button and placed ‘Get’ in its App store. With the new ‘Pay Once & Play’ feature, Apple expects lesser chances of getting in-app purchases that can only be done accidentally by kids.