Earlier today Apple tried out new VR tech with a U2 music video. The company have not made any steps into VR technology yet so this is probably the sign that they are taking a look at the future VR market.
Apple Music have partnered up with the Irish band in order to launch a 360-degree music video for their latest hit “Song for Someone”. The music video was produced by Vrse which is a platform aimed at VR content. Even though VR content is a new venture for Apple they have had dealings with the band in the past as well.
Their partnership will offer fans at venues of their European Tour the opportunity of watching the video with the help of an Oculus Rift. By doing this Apple Music are probably hoping to create new and improved ways to attract more customers to the streaming service that they offer.
But this is not the first time that Apple are teaming up with U2 for a project. Apple CEO Tim Cook joined Bono during one of their concerts to announce that their newest album will be available for free to iTunes users. This promotion turned out to be a bad idea after the public was outraged when they found out that the album would be automatically downloaded to their iTunes accounts.
This new VR video has the viewer standing in the middle of the entire band while they play the song to an empty arena. Their performance is also interspersed with guest videos of fans playing the song themselves.
Music videos like this one are not a new thing since more and more artists are using this 360 video technology to promote their new albums.
Apple fans are happy to hear that at least the video isn’t being forced on anyone like their last project with the popular Irish band. People who want to see the 360 video can board one of the experience buses which will be at certain venues throughout their European Tour.
If instead you just want to see the video for yourself in a standard format you can do so via Vrse on your personal smartphone. Could this be the first step that Apple takes into VR technology? Anything is possible and we eagerly await more news.
Image source: www.wikimedia.org