Search habits have changed and as a result, Bing will roll out their new mobile friendly ranking algorithm.
Of course Google was the first to rank sites based their mobile-friendly features, as search habits have changed with the new mobile technology evolving. Recently, Bing has announced they will soon introduce their version of mobile friendly ranking signals in the next months. They will also set up a number of tools to help webmasters ensure their sites are indeed mobile friendly.
A certain date for the Bing change was not yet announced. They are however less pretentious than Google, in order to make sure that webmasters remain up to date with their changes along the way. This could be translated into a more efficient communication with the large public, both in terms of consumers and webmasters.
Every algorithm change performed by search engines causes anxiety among site owners, with rankings fluctuating, decreasing and losing their relevance in time. A slow change may be a good way of improving their web management and keep their ranks high in search engines. For consumers, namely people who benefit from the search results, this is a way of adapting to the new manners in which technology is being understood, applied and measured to offer relevance.
The fast-moving consumer world we live in is setting new standards for online search habits. With people searching more online from the screens of their mobile phones, the tech giants see themselves forced to change algorithms and paradigms.
Bing is now on a fast lane of change, with steps taken to improve the search rankings for mobile-friendly websites. Facebook has that already capitalized and Google is working continuously on improving the search algorithms for mobile users.
Search engines penalize sites that don’t have mobile-friendly features. This could be translated into a mobilegeddon, with mobile devices taking over the classic ways of browsing. Google and Bing slowly say goodbye to the classic way of ranking sites in search results, with their new emphasis on the platforms that allow their users browsing from a mobile device.
Although Google and Microsoft seem to dictate the way in which relevance is sorted out among content searchers, reports show that users that access content in native mobile apps are growing by numbers, setting new search trends. Google has confirmed that more google searches take place on mobile devices rather than on computers. The studies have been made on 10 countries across the world, including US and Japan.
Google thus needs to rethink its way of optimizing their search engine for mobile users. Large tech companies adapting to the new search paradigm means keeping up the pace of business with money making from advertising.
Bing is on its way to change search algorithms too, but with less drastic measures apparently. They just label the search results as “mobile friendly” for the time being but in the future they will also start to improve the rankings for mobile-friendly webpages.
The shift that happens in the mobile space for quite some time affects businesses to the point where they need to completely change their way of understanding and acting upon consumer needs.
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