Blue Bell’s Alabama ice cream factory resumes production, to the delight of its many fans who have been waiting for quite some time now for their favorite ice cream to be on the market again. Unfortunately, Texas and Oklahoma still have quite a bit of waiting to do, because the production plants based there remain closed for the time being.
All of Blue Bell’s production plants were closed down a few months back, when their products tested positive for Listeria, a bacteria that could cause serious damage to people. The bacterial contamination was eventually traced back to their plants, and the company was obligated to recall all of their products from supermarkets and other food stores and to stop production until extensive decontamination procedures can eliminate the bacteria from their plants.
Fans were absolutely heartbroken as they had to go through this hot summer without their favorite ice cream brand. There was only an empty place where the ice cream used to be placed in food stores, but at least they had the promise that Blue Bell would be coming back. Much to everybody’s surprise, there was quite a significant amount of people who said that they are not only going to keep buying the ice cream after it makes a comeback, but that they intend to throw Blue Bell welcome back parties to celebrate the moment.
As expected, quite a few people will probably refuse to buy Blue Bell ice cream from here on for quite a while, because they will not be able to control associating it with the Listeria outbreak. This is a normal reaction, given the entire media scandal that Blue Bell was the center of for the last few months.
Since the decontamination process is taking longer than Blue Bell had anticipated, the company got to the point where it couldn’t bear the final burden, but luckily it recently got an investor. Sid Bass, the Fort Worth oil billionaire invested a whopping $ 125 million in the ice cream company and it is now able to continue production.
The authorities have declared Blue Bell Creameries’ Sylacauga production plant in Alabama completely Listeria-free and ready to operate. The decontamination procedures are not complete yet at the company’s production plants in Oklahoma and Texas, so they cannot be opened for the time being, but both the authorities and Blue Bell Creameries are doing their best to open again as soon as possible.
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