While most dating apps promise their users that they will find eternal love on their platform, there is one company who decided to apply a different strategy in order to gain popularity and it’s betting on real friends to make that happen.
We live in a time when it is just as hard to make friends as it is to find a suitable date. Most people tend to have acquaintances instead of trustworthy people that they can rely on and more and more people nowadays seem to be forming relationships with an ulterior motive in mind rather than a sincere joy of spending time with a person.
This is why Bumble decided to put aside the quest for love and give its users the possibility to form real friendships on their platform.
Since many of their users complained about the fact that there was no “friends” platform on their application, the company decided to take their advice and included a BFF feature.
This option basically integrates the same matching algorithms used for dating and applies them for finding suitable friends.
When a person switches to Bumble’s BFF mode, they will see suggestions for friends that the application deems appropriate for you.
Once you see a profile that you might resonate with, you can just swipe right and wait for the other person’s response. If both of you swipe right, the app gives you 24 hours to start engaging with each other and form a long-lasting bond.
The application has also color-differentiated their dating and friendship categories, to make it easier for users to distinguish between the two. From this respect, the BFF conversations will appear in green, whereas the romantic ones will be shown in yellow.
Currently, Bumble only allows users to create a single profile, which works for both categories, but reports suggest that a dual-profile option might be in development.
According to Tech Crunch, it is still unclear how the dating app company plans to apply the dating algorithms to search for friends, but one possible solution could be to collect information from users’ Facebook profiles.
If you want to access Bumble’s new BFF feature, you should know that it is currently available with the app’s latest update, which runs both on Android and iOS.
Image Source: Cosmopolitan