Chipotle Mexican Grill Inc. serves Americans with delicious burritos and tacos in around 2,000 locations scattered across the country. As of recently, the company announced that it is going to introduce the popular cheese sauce, queso, in all the stores with its logo on them. This move makes Chipotle the latest chain of restaurants that takes advantage of this delicious sauce.
Chipotle CEO Claimed that the Delay in Introducing the Cheese Sauce Was Due to Numerous Experiments with All-Natural Ingredients
Chipotle continues to struggle with weak sales that appeared after multiple health safety issues. Therefore, even though the company refrained in the past to answer to the most requested dish among its clients, Chipotle has finally decided to introduce queso in its restaurants. This way, the company joins other fast casual chains such as Qdoba Mexican Eats and Moe’s Southwest Grill.
CEO and founder Steve Ells explained the delay for the introduction of such a popular add-on. He claimed that it was only recently that their teams found the ideal queso recipe with all-natural ingredients that can keep the usual texture and flavor of the cheese sauce. Otherwise, the company would have had to break its own food culture.
“We never added it to our menu before now because we wouldn’t use the industrial additives used in most quesos.”
The New Chipotle Queso Received Great Feedback from Testers
Chipotle started its way to sales recovery after it dealt with illness outbreaks transmitted through their products back in 2015. However, the company suffered yet another similar scandal this summer due to a norovirus outbreak.
Therefore, the chain of restaurants invested a lot of efforts and hopes in this new recipe. Executives intend to refresh their sales through this move. They tested the all-natural recipe through its new “Next Kitchen” location in New York City. From there, the sauce was spread to other 350 locations last month mostly in Colorado and Southern California.
The main ingredients consist of aged cheddar cheese, tomatoes, tomatillos, and different kinds of peppers. The company claimed that their final version of queso scored high popularity among tasting participants.
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