Virtual reality is the latest trend that will surely transport the present into a high-tech future. Tech giants have barely scratched the surface of the potential of such a novel industry. While many rivals are busy working on their prototypes, Google has recently presented plans to entice more publishers on their VR advertising platform.
Google Welcomes Publishers into VR Through Its Own Advertising Platform
On Wednesday, Google claimed that it is going to introduce on the market a new product that combines the advertising world with VR. This new project is dubbed Advr which beautifully blends the two concepts at its core together. The idea stems from the company’s internal incubator Area 120.
The new Advr project wants to be an ad format system in the shape of a Cube. Users will be able to experience advertisements in virtual reality conditions. This makes publishers’ efforts seem more immersive and captivating for their target public. On the other hand, this is a virgin territory with no clear rules and projections yet.
Nonetheless, this announcement marks a new monetizing system that takes advantage of the latest technology. On the other hand, there are many challenges even for publishers. First of all, they would need to submit large budgets for the creation of VR ad films. Secondly, consumers aren’t yet so hooked on VR headsets to turn it into a profitable advertising platform.
The Company Will Gain More Influence in The Industry Through New Line of VR Cameras
However, this is not the only strategy Google intends to use to conquer this market. The tech behemoth announced only last week that it would launch brand new cameras. These gadgets are special as they can snap pictures directly in an 180-degree view. In addition, their price range is similar to those of point-and-shoot cameras. The Daydream VR team is taking care of this project in collaboration with Lenovo, Yi, and LG.
On top of that, Google will also offer software to edit the results of such VR cameras. This pair of products will work best for producers, creators, and advertisers and help them come up with more catchy content.
Image source: 1