Google and Twitter are joining forces to revolutionize the news on mobile web with a perfected way for users to view written media.
The news regarding this upcoming mobile revolution was first reported by website Re/code on Friday, and up to this point it has not been followed by an official statement from either Google or Twitter, but it seems that this is because there are four to six weeks yet to go until the official release of the Google/Twitter project.
The main focus of the upcoming project is to enable mobile web users to access written media almost instantly, which will be a massive improvement to the 5-10 seconds it takes at the moment for the contents of an article to load onto a smartphone.
The aim of the project is to convince mobile users to spend less time on the apps on their smartphones and more time surfing the web and especially reading the news. And by doing this, both Google and Twitter stand to make a lot of money from the ads that are present on the Google platform and on the media website platforms as well.
As for how media giants Google and Twitter intend to achieve this bold goal, it seems that the new display mechanism will show cached “snapshots” of the webpages, as Google put it, instead of the webpages themselves. This way, loading time of the page is much smaller and the information is easily accessed by the users.
This new system will also make some changes to the ad roll-out, since it would display the ads that were included in the original webpage, which technically increases the value of those particular ads.
The Google/Twitter project will include major publications, that can choose to be part of it, but it will also be open to WordPress powered blogs.
Thus, by making it easier for people to access media content on their mobile web, making people communicate their views on what they have read and what other people have commented will also be much more accessible, because Google now includes Tweets in its searches and will also include relevant tweets alongside the media that the user has chosen.
This Google/Twitter project is set to compete with Facebook’s Instant articles and it does have the potential to drive people away from their Facebook apps and right back into Google’s territory, that it now shares with Facebook’s main contender, Twitter.
It remains to be seen what the official presentation of the Google/Twitter project will include, but it truly seems that it has the potential to revolutionize mobile web content.
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