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In spite of the tremendous potential that Google’s ambitious social media platform showed in the beginning, it has has an extremely disappointing turn-out over its four years of activity. Think about it, how many people do you actually know on Google Plus?
It’s quite difficult to point out what Goolge+ is missing exactly, but it clearly lacks that spark that brings in massive amounts of users and that leads to a successful social media platform. And it seems that Google has decided not to reboot Google+, but rather to dismember it and sell it for parts, so that step by step it could turn towards the light and slip into oblivion. It’s actually a little bit sad that not a lot of people will even acknowledge its disappearance, as they are most likely to focus on the bright and shiny additions that Google will be making to several others of its platforms.
For instance, Google+’s location sharing features will soon be transferred to Google Hangouts, a very hipster-friendly instant messaging and free video call app, that is meant to be Google’s version of Skype. It aims to draw in users by working as part of Gmail and by providing a wide range of emojis and other fun features, such as the location sharing feature snatched from Google+.
The social media platform’s photo managing tools have been engulfed into Google Photos, a new app that was meant to essentially kill off all of its contenders with its offer for unlimited storage space on the Cloud and for automatic filing of newly added photos,based on highly specialized image recognition techniques.
Another measure that Google will take in the near future is to enable users who do not have Google+ profiles to leave comments on YouTube. This is a pretty clear indicator that Google finally realized that obligating its users to sign up to Google+ in order to keep accessing other Google-based platforms was definitely not the right way to promote the social media platform.
One by one, Google+’s tools and features will be removed from it, until it will ready for its farewell to the world wide web. While Google has not announced this to be its official plan, this is what all of the other measures it has taken recently are pointing towards. It remains to be seen what the future will bring for Google+ exactly, but fans are advised to enjoy their days on the platform, as these are bound to be their last.
Image Source: marketingtops
