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Hollywood Signs Up for Virtual Reality

Jun 28, 2015 By Graziella Paone 1 Comment

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Hollywood Signs Up for Virtual Reality

Virtual reality is the next big thing, now androids can dream of electric sheep and touch it in a parallel world, making it real not only in dreams, but in an universe where imagination gets as real as climate change.

Google embarked on an initiative to bring VR to masses, by launching the Google Cardboard project, a cartoon box that is, which can be folded and pleated to help you set up a Virtual Reality viewer directly on your mobile phone. Oculus Rift entered the world of Facebook and in the future we will most probably be completely absorbed by the entertaining features of VR entering the social media world.

It’s time for VR to go to Hollywood, as television producers, movie studios and artists are preparing to embrace the new technology. The virtual world will make all of us capable to experience a new kind of reality, one constructed by our own imagination. TED talks have already appeared, stating that VR is the next big step that will make the world a better place. We don’t know about that, but we surely know that Hollywood will most certainly become a much more entertaining terrain.

A horror movie or a cartoon will be promoted with exhilarating images that will make us feel part of the scenery. Imagine you kissing your favorite movie star and basically experiencing the moment, as you put on your VR glasses. Or imagine that haunted house that hosts the gruesome ghosts that will make you jump off your chair. The world of feelings and emotions will be revived with the new technology that will take our experiences to the next level.

Focus Features is the first studio to launch the first virtual reality film experience. They did this with Insidious: Chapter 3 in the US already. The movie is set for an entire country tour, allowing users to experience the world of VR and be completely transported in the realm of horror movies.

VR is still addressed to small niches but Facebook’s recent acquisition will make VR become mainstream in the near future. Developers have already built a platform that reaches no less than 1.4 billion people. The E3 Gamers conference already allowed users to engage themselves in the entertaining world of VR that becomes increasingly popular and demands fast expansion.

VR is not exclusively addressed to entertainment purposes, as some hospitals already use it to help soldiers recover from PTSD. The Virtual Reality headset gets them ready to travel back to war zones where they met loud noises, bomb explosions and conflicts that reflect their personal experiences. This way, fear can be replaced with familiarity and the disorder disappears.

Image Source: gizmodo.com

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