Even though Instagram is currently the most popular photo-sharing application in the world, it seems like it doesn’t want to give any leeway to its competitors, since it just decided to block deeplinks to Snapchat and Telegram.
It wasn’t so long ago that Telegram had reported censorship issues on Facebook’s WhatsApp and now the social network has found itself excluded from Instagram, along with Snapchat.
Usually Instagram users would be able to link their URL profile to one of the two competing platforms, but now when they are trying to perform this action, they are met with a notification saying “Links asking someone to add you on another service aren’t supported on Instagram.”
This development was brought forward by Telegram representatives, who issued a scornful Twitter post recently, that read: “Another Facebook tentacle closes on users’ ability to share a link to their Telegram profile. #hypocrisy.”
Facebook officials have also issued a statement on this matter, explaining that “add me” links were a rare-use case and did not correlate with their vision for the platform. Even though this option was disabled, other types of links are still active on the application.
Instagram users are still allowed to add links to their websites, blogs, Facebook profiles, Twitter, iTunes page and YouTube channel.
The company’s decision to eliminate that feature is explained by the fact that the links to Snapchat and Telegram were more single-purpose oriented than other social networks, focused mainly on adding new contacts. That option did not allow users to link to a particular post or for other people to see a history of previous posts.
This story feels like a déjà vu, seeing how three years ago Twitter blocked Instagram’s option of finding friends on its platform. At the time, the company was concerned that its users were just exporting their contact lists to Instagram, trying to reap the benefits from their platform without actually using it.
If we follow this logic, it kind of makes sense for Instagram to do the same now. Even though Snapchat and Telegram do not have the same level of popularity, they are experiencing an exponential rise, so it was only natural for the Facebook-owned company to try and diminish its risks.
According to recent statistics, Telegram currently has around 100 million users, while Snapchat is closing in at 200 million users and 7 billion video traffic views.
Image Source: Citrite.org