As everyone knows, South Koreans are popular for their drinking habits. However, there is a hangover cure now in the form of an ice cream.
A new grapefruit-flavored ice cream bar, which was recently released on the market, is believed to reduce the effects of an intense night out. This is important because Koreans are known to celebrate a work promotion, finalized deals and other career forms of success with after-hours drinking.
Until now, there is only one convenience store chain, called Withme, that promoted the Gyeondyo-bar ice cream. In translation the name means ‘hang in there’ and it is related to the hard work schedule that people have to bear with after a night out.
However, it’s been years since South Korea has had various types of hangover cures such as soups, drinks, and pills. Plus, this industry gains around $126 million each year. Still, no one came up with the idea of making an ice cream that would deal with the hangover.
Regarding its composition, the secret ingredient is the juice from the oriental raisin tree fruit. In addition to this, the ice cream has a lot of sugar and 194 calories. After Two Stars and Stripes staffers had tried some samples of the ice cream, they were hardly impressed by the taste. Nevertheless, the purpose of the ice cream is not to impress with its taste but to ‘cure’ hangovers.
According to the owner of a Withme store in the Dongdaemun area of Seoul, Ho-Young Kang, even if there was a promotion of ‘buy one and you get two,’ the sales have not been so high starting from the last weekend’s debut. However, this is because the ice cream is not popular yet.
Ho also stated that the most famous hangover product he had ever had in his store was a drink known as Hut-gae Condition. The annual average of alcohol that a person consumes in South Korea is 12.3 liters. Because of these statistics, the government started to worry as many people needed hospitalization and others even died.
We will see in the future whether the new ice cream will turn out to be another famous hangover remedy of which the South Koreans will be proud.