As the popularity of Instagram has increased, the social media platform has decided to adopt a new strategy and improve its video content. In a possible attempt to challenge the new rival YouTube, we might soon get longer Instagram videos that would last up to one hour.
Longer Instagram videos might soon be a thing
If you want to post videos on Instagram, you have to face a few limitations. You can only post a one-minute long video on the feed while, for Stories, the limit is of 15 seconds. This can convince users to turn to other platforms if they are interested in video content, so the situation called for a solution.
It turns out this solution might be longer Instagram videos. These lengthy videos should last up to one hour and will be displayed in vertical form. Rumors suggest that Instagram has already discussed the issue with possible creators of video content, but we’re not sure how the feature would look like. Most probably, the videos should come as a complementary to Stories.
Also, the platform hasn’t revealed when these longer Instagram videos will get here. However, the change is enough of a breakthrough for Instagram. So far, its main focus has been on short videos, but the update might bring an entirely new category of users.
Longer video content is a great opportunity for advertisers
However, longer Instagram videos can open up many other opportunities. YouTube, one of the biggest video platforms, can incorporate most of its ads in videos. Therefore, longer videos might mean more space for ads. Also, this can count as a serious blow at YouTube’s popularity on the video domain.
Just like YouTube, Instagram has many popular users that might enjoy longer videos. They always had the option of livestream, but this type of video content allowed no ads. Soon enough, you’ll get longer Instagram videos on your feed, but you’ll probably get some ads with them too.
There’s one last reason why Instagram might have opted for this video format. It turns out the platform knows people spend way too much time on social media. Not everyone might be keen on watching one-hour videos, so this might make people spend less time on their smartphones.
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