McGriddles may join McDonald’s all day breakfast menu, in a move that will surely delight customers who had been long waiting to enjoy these special sandwiches at any given moment.
In their traditional recipe, McGriddles usually include American cheese, bacon and egg, flanked by two maple-flavored small pancakes.
Both griddle cakes are marked with McDonald’s instantly recognizable “M” logo, and sometimes they are wrapped against other combinations of breakfast ingredients, normally consisting of sausage, scrapple, spam, egg, bacon, cheese or chicken.
Despite having been criticized in the documentary “Super Size Me” for having extremely high levels of sugar (comparable to a pack of soft-baked chocolate chip cookies), as well as high amounts of fat (similar to those found in a Big Mac), McGriddles have enjoyed great popularity among customers.
It’s precisely why many people were disappointed when their beloved sandwiches weren’t included in McDonald’s all day breakfast menu, which was first revealed on October 6, 2015.
Ever since that day, when representatives of the fast food chain announced that several breakfast items which were normally available until 10:30 a.m. during weekdays would be commercialized all day long, McGriddle fans have been urging company officials to add the sandwiches on the list of ubiquitous meals.
By public demand, in December McDonald’s introduced Sausage McGriddles to the breakfast menu, but solely in Kansas City.
Now it appears that petitions have become even more successful, since executives have announced that they would start pilot testing McGriddles as a regular fixture of the all day long breakfast from Monday, February 1. Initially, the sandwiches will be available solely in 72 McDonald’s establishments from Tulsa, Oklahoma.
Throughout this limited number of locations, the advantages and potential drawbacks of adding McGriddles to the menu will be closely monitored for a period of two or three months.
If the initiative turns out to be profitable and benefits from positive feedback, it will also be expanded nationwide, company representatives have recently announced.
Apparently, another product that will also be tested, in order to determine if it should be integrated in McDonald’s all day breakfast will be one of the fast food chain’s biscuit sandwiches.
For now however there are reservations regarding the practicality of these new menu additions. While consumers may rejoice, franchises will likely have trouble preparing even a wider set of food items throughout the day.
As explained by LeAnn Richards, a McDonald’s franchise operator from Tucson, Arizona, making McGriddles entails a lengthy cooking process.
That’s because the pancakes must be heated in ovens, and the sandwiches are normally prepared using a frozen egg patty (instead of the usual cracked egg McMuffins require).
The introduction of the all day breakfast has already put a strain on franchises, by increasing customer traffic and by requiring them to invest heavily in new kitchen appliances, which are now cramming their small kitchen areas.
As a result, adding McGriddles to the mix might turn out to be straw that broke the camel’s back, instead of actually helping the business.
On the other hand, given that McDonald’s is finally on its way to recovery, having experienced a 5.7% rise in sales in the last quarter of 2015, corresponding to a profit of $1.21 billion, it may be that company officials are now trying to take advantage of this new lease on life, by experimenting more with their previously stale menu.
Only time will tell if expanding the availability of McGriddles will indeed turn out as profitable as introducing the Premium Buttermilk Crispy Chicken Deluxe Sandwich, or if the venture will flop, like it happened when Steakhouse Sirloin Third Pound Burgers were launched by the fast food chain.
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