This last year has been a busy one for the OnePlus manufacturer. The company’s affordable high end Smartphone OnePlus One, announced on 23rd of April 2014, which has been available since June 2014, has won the hearts and minds of many with the right combination of specs and decent price.
And on top of all that were the enhancements provided by the CyanogenMod software that runs on the device, with the last iteration being rolled out just last week, on the 14th of April 2015. Cyanogen OS 12 is based on Android Lollipop and brings a lot of new features over the stock android software. There is also the option to upgrade to the company’s own new OS, dubbed OxygenOS, so the whole package is tempting even a year after the official launch.
So there is no surprise that lots of people wanted to get their hands on the device but couldn’t because they required an invite from someone who had previously purchased a OnePlus One, or by participating in the company’s contests and promotions, signing up to newsletters, and keeping in touch with the OnePlus events via forums, Facebook, Twitter, Google Plus, or the manufacturer’s web page to find out when the next invites would be sent.
Even when OnePlus announced that the One could be bought online every Tuesday, as availability improved, not everyone could get a phone right away and the waiting list got quite long.
But all that ended on Monday, the 20th of April 2015. The company has grown constantly since its start in 2013 and now has about 700 employees and has managed to produce and sell over one million OnePlus Ones. And this translates into experience that will ensure that future stocks will be high enough to satisfy everyone.
Still the company will use the same restrictive marketing tactics later this year when they launch a new flagship Smartphone, named OnePlus 2. It will have top tier specs, and, with the company’s policy to keep the devices price low by accepting a lower profit margin per unit, it will surely be an instant success.
But in the beginning, the availability will be just as low as it was with the One, and getting a device will require the same patience as the company ramps up production cautiously while trying to avoid high costs with components, stocks and logistics.
Image Source: Oneplusoneindia