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If you partied hard last night and you have a hangover in the morning Pedialyte brings you the latest hangover cure. Most people might go for painkillers or try some home remedies to make them feel better, but it seems that this drug used to treat diarrhoea in children can make you feel great in the morning.
Lene Lay, director of sales at Q1Media advises Las Vegas visitors not to forget to bring the Pedialyte with them. She confessed that during her bachelorette party it helped her recover from a really bad hangover although the admitted that it was a bit weird since the drug is destined for children.
Pedialtyte is a hydration drink usually used by infants in order to alleviate dry mouth, pounding headache and nausea. The company has started a social media campaign (“See the Lyte”) and has launched Pedialyte packets which come in strawberry-lemonade and orange flavors. The product’s advertising tagline is: “When last night’s party threatens to ruin today, those in the know reach for Pedialyte.”
Pedyalite can now be found in new powder pack format which are more attractive than the traditional huge jugs in which the drinks come. The company will also begin handing out sampled at particular occasions such as sporting events and street and music festivals so that the product will reach the adult market.
Professor Stanley Goldfarb from the Perelman School of Medicine (Pennsylvania) explained that hangovers are triggered by alcohol by-products in the body which have to be metabolized by the liver and this takes time. According to him there is no clear evidence that some cures work better than simply waiting. Anyhow the placebo effect is powerful and feedback from happy users suggests that it works at least psychologically.
The causes of hangover are complex and there is indeed no cure, but according to Professor of psychiatry and human behavior Dr. Robert Swift from Alpert Medical School (Brown University) Pedialyte and its rival Gatorade help with dehydration caused by hangover. Dr. Swift explained that Pedialyte and Gatorade and similar products have an optimal concentration which absorbs fluid, glucose and electrolytes from the intestines.
The research company Nielsen says that one third of the Pedialyte consumers are adults, whose use of the medicine has increased by 57% since 2012. In recent years celebrieties have also promoted the drug as a hangover cure. Among the famous names there are Miley Cyrus and Pharrell.
Image Source: Daily Mail
