The future of fitness is here. Ralph Lauren will launch its smart workout shirt that will redefine fitness concepts.
It is widely known that Ralph Lauren’s signature piece is the polo shirt. The designer wants to enhance what has already become a men’s fashion statement with a smart polo shirt. The designers say that this particular shirt is a tight-fitting one, which nowadays is very popular in worldwide gyms.
In order to create the shirt, they have threaded special silver fibers through the material that record your thoracic cage’s breathing, your heart rate and any kind of biometrics essential for understanding your basic health levels.
Another impressive aspect is that the silver fibers will also record your burned calories and consumed energy. Furthermore, it will read your movement intensity, for instance.
David Lauren, head of advertising and marketing for the famous brand, stated that the shirt’s design uses a tiny black box which collects and processes information. It displays five connectors and contains a 3D accelerometer that captures the intensity of movement. The fabric of the polo shirt streams info directly to your iPhone.
Lauren also pointed out that the concepts of fitness, technology and fashion would be interconnected, putting an emphasis on your well-being.
Moreover, having essential biometrics accessible to anyone who wears the shirt could enhance the way how you exercise and the impact on your overall health.
A specific app has been created that uses the accurate biometric data to personalize the wearer’s workout. According to fitness trainers, the best feature of the shirt is that it predicts your next workout-related exercise based on the data displayed on your smartphone. There are over 10,000 workouts that can be programmed.
The shirt will be available online at the price of $295. It’s been taking two years to come up with this innovative design. But this seems to be the start of the technologic twist Ralph Lauren’s clothes have acquired. Basically, it could be claimed that Ralph Lauren aimed towards a fusion between tech and style.
David Lauren said that they would apply this technology to many variants of clothing, whether we’re talking about a classic polo shirt, or a jacket or –get ready, ladies– a dress.
Angela McIntyre, research director at Gartner, said that for approximately 10 years tech and athletic companies had joined hands in experimenting with clothes designed for professional or elite athletes.
Moreover, utilizing fashion to actually work for you would be yet another revolution in this volatile area.
Photo Credits www.ralphlauren.com