One of the most popular fast food restaurant chains specialized in Mexican food made an official statement in which it announced that its plan to remove every artificial colors and flavors form its food by the end of 2015.
The famous tacos and burritos producer will join a host of many other food companies that want to go all natural and leave artificial ingredients aside.
But artificial flavors and colors are not the only unhealthy ingredients Taco Bell is planning to remove from their popular foods.
The Tex-Mex fast food restaurant announced that it also wants to remove harmful additives, such as added trans-unsaturated fats and hopes that by the end of 2017 all additional artificial additives and preservatives will be excluded from their menus.
According to Taco Bell representatives, the upcoming move will have an impact on more than 95% of their most important food products.
But Taco Bell is not the only food company that wants to go “healthy”. Other food manufactures have taken similar actions recently saying that they want to provide simpler and healthier products to their customers.
Last month, Panera Bread announced that its goal to remove more than 150 artificial colors, sweeteners, flavors, additives and preservatives from its menus by the end of 2016.
At the beginning of the year, Nestle said that it will take out all artificial colors and flavors from some of its most popular candy bars, Butterfinger and Crunch, as well as other chocolate bars available on the U.S. market.
Another popular chain of fast food restaurants, Chipotle Mexican Grill recently announced that it has almost removed a large number of ingredients that are genetically modified.
The company said that it wants to comply with the increasing consumer concerns regarding the agricultural technology.
This is not the first move Taco Bell has taken towards making its food healthier.
It has already reduced the amount of sodium it uses in most of its foods by 15%, and it managed to remove all kids’ meals from the U.S. menus.
Taco Bell announced today that the ideal plan is to remove all artificial flavors, colors, trans fats, unsustainable palm oil and high fructose syrup by the end of this year.
The company said that it want to replace all these unhealthy ingredients with natural alternatives.
Brian Niccol, CEO, said that Taco Bell is
“is committed to being a brand that people can truly champion and trust.”
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