Since we live in the age of computers, most of our daily activities encourage us to lead a sedentary lifestyle. If we are honest with ourselves, most of our daily routine involves going to the office, where we usually sit in a chair for 8-9 hours in a row and then coming back home, where we have our dinner in front of our laptop, while watching Netflix.
Apple is now attempting to change all of that, with a new initiative designed to help people adopt healthier lifestyles and also sell a few Apple Watches in the process.
Through this program, companies can offer their employees Apple Watches for a discounted price of $25 if they manage to fulfill certain lifestyle goals.
Some companies, such as DaVita HealthCare Partners, Amgen and Lockton, have already adopted this initiative and are hopeful that it will improve their employees’ general health.
The basic idea is that if an employee wants to purchase this watch at such a low cost, they will have to follow a two-year criteria on the basis of certain health and fitness indicators and achieve all their monthly goals.
During this process, they will be monitored by their company supervisors and if they miss one of their fitness goals, they will have to pay the company back.
According to Apple representatives, the fitness goals are all achievable, but challenging enough so that they improve people’s habits.
Jeff Williams, Apple’s COO, claims that everybody leads busy lives, but if doctors could write an all-encompassing prescription, that would be physical activity.
Health insurer UnitedHealthcare has already implemented this program and they are offering up to $1,460 worth of credits per year to its employees in the form of deductibles for every daily goal they meet while wearing a custom tracker.
Brett Broviak is an IU Health employee who is currently participating in this program. He says that while cardio exercise is not his favorite activity, the fact that he will get a discounted Fitbit has motivated him to walk one million steps per month.
It is perhaps worth mentioning that even though employers and insurers will get to see your total performance, they will not receive the full details on things like heart rate and sleep. All this information will typically go to an outside administrator, such as Fitbit or Vitality.
All in all, companies seem to benefit quite a lot from this initiative, since it will probably lower their health care costs, improve their workforce productivity and general health, so it will most likely be viewed as a long-term investment.
Nevertheless, it will be interesting to see how many people will actually agree to participate in such a program and have their supervisors observe every aspect of their fitness activity. Would you let your employer monitor your fitness activity for a $25 Apple Watch?
Image Source: Fortune