American retailer Target offends patients with “Obsessive Christmas Disorder” sweater. Many customers have complained about the new product, but the company is not willing to remove it.
Target, the famous American retailer that has various stores across the United States, has already prepared for the Holiday season. The company is offering Christmas-themed clothes that are meant to be ironic. Some of them, however, might have gone a little bit too far, as customers think.
The recent conflict began after Target introduced the sweater OCD, but instead of Obsessive Compulsive Disorder, the true meaning of those initials, they have used Obsessive Christmas Disorder. Obviously, the indirect message was harshly criticized by customers, right after they have noticed the sweater.
The first photos appeared on the Internet and they mostly belonged to angry customers, who did not agree with Target’s practice of making fun of such a serious disease. Some users have accused the company of using the disease to promote their products and services.
Target posted an official blog post on their website telling people that they apologize for any inconvenience they have created, but they are not willing to remove the product from their store. Yet, the conflict has clearly left a print on Target because the price of their product has dropped from $27.99 to just $16.80. Customers may either be tempted to purchase the product, or they may refuse to buy it due to its negative connotation.
Although the “Obsessive Christmas Disorder” sweater has made a bad entrance on the market, there are customers, who still think the idea is funny. What is more interesting is that the idea was accepted even by some real OCD customers.
They have posted messages on the Internet asking people to take the product as it is: a funny sweater and that is all. In the opinion of these liberal OCD patients, some people tend to take things a little bit too serious and there is little room left for one’ imagination. They have even argued that the message of the sweater can divert patients’ attention away from their anxiety, thus, helping them defeat OCD.
OCD is a psychological disease causing patients to feel incredibly anxious and scared. For this reason, they often feel the need to repeat their rituals and any change can cause them to go through a personal crisis.
Image source: www.washtimes.com