The creator of the entire Android platform, Andy Rubin, is the person behind the Essential Phone. His vision was to build a smartphone from scratch that would make up for all the shortcomings in today’s industry. Usually, even a high-end phone nowadays doesn’t offer flexibility for instance. Therefore, the team behind this project implemented a modular concept. The result is a $699 flagship smartphone that will start shipping preorders as early as this month.
The Essential Phone Will Be Shipped without the Complementary Essential 360 Camera
On Wednesday, Essential startup started emailing customers that they can receive an Essential PH-1 that they preordered in seven days. On the other hand, the Palo Alto-based manufacturer didn’t reveal the official date when the shipments start heading to their new owners. Nonetheless, the company reassured its customers that new details would emerge soon.
However, the preorders will not be able to include the special camera Essential 360 that can be mounted on the smartphone. The company announced that this piece would have its own separate shipment. Therefore, those interested in this technology should file for a different pre-order. They are likely to receive their assets by the end of this month.
On Friday, Sprint will start selling the flagship smartphone at retail price. The preorder cost consumers $699, yet the market can generate a price increase. On the other hand, Affirm is already offering a financial program for 24 months.
Those who apply for this service will have to pay $29.13 per month for the Essential phone for two years. Amazon and Best Buy are also other two companies that are considering including the brand new product in their offerings.
Andy Rubin Scheduled the Launch Close to the Release of Other Highly Anticipated Smartphones
The moment shipments receive green light next week, U.S. customers who preordered would have to wait an additional number of up to three days, depending on their location. Rubin intends to make his smartphone available in other corners of the world as well such as Western Europe, Japan, and U.K. The market of smartphones so far indicates that the $699 price tag for a high-end flagship is just the right number.
On the other hand, it will be interesting to see how this phone will perform. The Essential launch is in the proximity of the release of other much-awaited products such as LG V30 or Galaxy Note 8. Considering that these brands come from tested companies, Andy Rubin’s startup faces broad competition.
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