Louis Vuitton created a product that is at a crossroad between fashion and technology. This marks a new entry in a trend that introduces luxury fashion brands into the world of Android Wear watches. Other companies that joined this move are Hugo Boss, Diesel, Montblanc, Tag Heuer, and more. Therefore, there’s no surprise that the giant designer followed them into the smartwatch market with a $2450 gadget.
Former Apple Music Executive Ian Rogers Is the Present CDO of Louis Vuitton
On Tuesday, Louis Vuitton introduced on the market its own wearable watch. The product is intended to be a premium luxury item that addresses only to a select pool of customers. That’s because the price tag is eight times higher than an Apple Watch. Therefore, it doesn’t seem to fit in a budget that most people allot for smartwatch market.
Louis Vuitton started to invest in tech industry two years ago. While its rivals in the luxury market are ahead of the game, the company made some small yet precarious steps forward. In 2015, the French company recruited former Apple Music executive Ian Rogers as its chief digital officer. Under his guidance, the organization created two e-commerce platforms, bought a suitcase producer specialized in electronic tags, and created accessories for iPhones.
Tambour Horizon Specs Are a Common Sight Across the Smartwatch Market
The new Tambour Horizon is based on Swiss quality as any other traditional Louis Vuitton watches. However, the technology that powers this expensive gadget comes from Silicon Valley. The company didn’t disclose who is in charge of inner workings. Android and Qualcomm are the technologies that power all features of the smartwatch.
Louis Vuitton reveals through its marketing material that its target public is constituted of wealthy travelers. The advertising video focuses less on technology and more on the aesthetics that follow the voyagers around the world. The smartwatch looks like a trustful friend that offers updates in real-time on flights and city guides.
The luxury gadget runs on Android Wear 2.0 and features a 390 x 390 AMOLED touchscreen on a 42 mm stainless steel case. Customers can choose from a palette of 60 different premium Louis Vuitton straps to adorn their luxury watches. The battery can last a full day while the 4GB internal storage adds value to it. The display shows phone calls, emails, messages, yet it has no pedometer which casts the product out of the sports industry.
Image source: LouisVuitton