Xioami finally announced 2015 sales with shortfall from initial goal set after the Chinese manufacturer enjoyed whoopping sales in 2014. Among China’s largest smartphone manufacturers, Xiaomi was founded in 2010. The company has seen quick rise, perhaps due to the fact that it manufactures good quality-products which happen to also be low budget.
Whatever the strategy which is leading Xiaomi’s rapid ascension, it seems there are few obstacles to hinder it. In 2014, just four years after the foundation of the Chinese company was laid, Xiaomi registered a resounding success on the Chinese market and not only.
Huawei, a long-standing competitor almost fell shortly behind Xiaomi. The two companies share rivalry over the top spot on the Chinese market. Nonetheless, while both claim to be the first smartphone manufacturer in China based on sales numbers, reality depends on a variety of factors.
Xiaomi finally announced 2015 sales with shortfall of about 10 million devices. Following the company’s success in 2014, Lei Jun – Xiaomi CEO set the bar quite high for 2015: 80 million devices sold. Even this ambitious sales goal came after the previously set 100 million devices goal was revised. Xiaomi didn’t quite reach the sales goal. Many reports and speculations estimated that the Chinese smartphone manufacturer sold about 70 million devices in 2015.
The confirmation is finally here. Lei Jun confirmed that Xiaomi sold ‘over’ 70 million devices in 2015. How many more ‘over’ remains unclear. The information regarding the sales goal and its achievement (or shortfall) is published on the Chinese smartphone manufacturer’s website.
Nonetheless, just ‘over’ 70 million devices sold in 2015 isn’t a mean feat for Xiaomi. The number (estimate as it may be), still indicates a 15 percent up from 2014’s 61 million sold handsets. While some worry that this might be the peak for the Chinese smartphone manufacturer, other opinions state that the numbers are simply indicative of a constant growth.
Lately, Xiaomi has been under pressure from investors. The main concern: not reaching the sales goal set for 2015. While the company finally confirmed the number of sold devices and revealed the shortfall, things are looking up. Considering that Xiaomi hasn’t yet released the flagship Mi 5, everything might change this year.
Photo Credits: Flickr